Marco Reyes
Founder & Head Chef
Culinary visionary with 20+ years of experience along the Pacific coast. Marco's passion for authentic Latin flavors is the soul of Costa Vida.
Our Story
About Costa Vida
From a single kitchen in New Mexico to a community institution — discover the passion, people, and purpose behind every plate we serve.
12+
Years of Flavor
Who We Are
Our Story
Costa Vida was born from a deep love of coastal Latin cuisine and a belief that bold flavors deserve a home in every community.
It started in 2012 when founder Marco Reyes returned from a culinary journey along the Pacific coast of Mexico and Central America, inspired by the vibrant street food markets, fresh seafood grills, and generations-old family recipes he encountered. He brought those flavors back to Farmington, New Mexico — and Costa Vida was born.
What began as a small takeout window on East Main Street quickly grew into a beloved dining destination. Our kitchen team sources fresh, high-quality ingredients daily, crafting every dish with the same care and authenticity that defined Marco's original vision.
Today, Costa Vida is more than a restaurant — it's a gathering place where Farmington's diverse community comes together to share extraordinary food and create lasting memories.
Farm-Fresh Ingredients
Locally sourced produce and premium proteins delivered fresh every single day.
Made to Order
Every dish is prepared fresh when you order — no shortcuts, no compromises.
Community First
We give back to Farmington through local partnerships, school programs, and events.
12+
Years Serving
50K+
Happy Guests
85+
Menu Items
18
Team Members
Our Purpose
Mission & Values
To serve bold, authentic coastal flavors that nourish community, celebrate culture, and make every meal unforgettable.
Our mission goes beyond the plate. We believe food is a universal language — a bridge between cultures, generations, and neighbors. Every dish we craft is a celebration of that belief, built on respect for our ingredients, our customers, and our community.
Passion
We cook with genuine love for food, culture, and the people we serve. Every dish tells a story.
Freshness
No frozen shortcuts. We source locally and prepare everything from scratch each morning.
Community
Farmington is home. We invest in our neighborhood through hiring locally and giving back.
Excellence
We hold every plate to the highest standard — consistency and quality are non-negotiable.
Our Journey
How We Got Here
From a dream sparked on a coastal market to a thriving restaurant — here's a look at the milestones that shaped Costa Vida.
2012
The First Window
Marco Reyes opens a small takeout window on East Main Street, serving authentic coastal tacos and salsas inspired by his travels.
2014
Our First Full Kitchen
Growing demand drives the expansion to a full restaurant space. The team triples in size and the menu expands to include ceviches, bowls, and grilled plates.
2016
Catering Program Launches
Costa Vida begins offering full-service catering for weddings, corporate events, and community gatherings across the Four Corners region.
2018
Award-Winning Flavors
Named "Best Latin Restaurant in New Mexico" by the Southwest Food & Dining Guide. Our signature mango habanero sauce earns national recognition.
2021
Digital Ordering & Delivery
We launch online ordering and local delivery, making Costa Vida accessible to the whole Farmington area from the comfort of home.
Today
Growing Strong
Serving over 50,000 guests a year with an 18-member team, expanded seasonal menus, and an unwavering commitment to bold, fresh flavors.
The People
Meet Our Team
The heart of Costa Vida is the dedicated team that shows up every day to create something extraordinary for our guests.
Sofia Morales
Operations Manager
Sofia keeps Costa Vida running smoothly — from supplier relationships to team training, her leadership ensures every guest experience is exceptional.
Diego Vargas
Sous Chef
A graduate of the Culinary Institute of the Americas, Diego brings innovation to our kitchen while honoring the traditional recipes at the heart of our menu.
Lucia Torres
Guest Experience Lead
Lucia ensures every guest leaves with a smile. Her warmth and attention to detail define the hospitality culture that Costa Vida is known for.
Want to be part of our passionate team?
View Open Positions